In-House Performance-Marketing Meta Media Buyer 🚀
About the Job
If you love running ads, scaling winners, and turning tiny tests into explosive results — and you want to apply that to a SaaS company with a conversion-obsessed team — keep reading.
We’re Vidalytics.com, a video hosting platform for video sales letters (VSLs) used by performance marketers and direct response marketers.
Videos hosted on Vidalytics have sold over $3 Billion for our users. We aren’t some brand-awareness fluff factory — we’re ROI or die.
What You’ll Be Doing (Job Tasks) 👏
🔧 WHAT YOU’LL BE DOING (Skills to pay the bills)
- Own ROAS and all other key ad metrics
- Running performance campaigns primarily on Meta
- Tracking results obsessively
- Creating ad creatives both yourself and with our creative team, managing the creative testing lifecycle
- Testing (like your life depends on it) a large multitude of ad creatives, copy variants, and funnel paths
- Ensuring all of our tracking is reporting as close to perfect as possible
- Owning all ad tracking – Meta / Google Pixels, 3rd party tools, custom tracking, etc.
- Running ads to a variety of different funnels – trial, info, book a call, etc.
- Setting up nitty gritty TOF, MOF & BOF campaigns.
- Testing out other platforms & scaling them where it makes sense – Google Search, YouTube, LinkedIn, etc.
Bonus Media Buying Skills (Not Required).
- Google Search, YouTube, and LinkedIn
- Creating both low-spend, high-ROI campaigns focused on retargeting, search and buyer intent as well as at scale prospecting campaigns on Meta & Google
Bonus CRO Skills (Definitely Not Required)
- Note: We’re expanding the team with a CRO Specialist who will soon take over these responsibilities:
- Auditing our funnels conversion paths to spot high impact split tests
- Design and execute split tests in SiteSpect (enterprise split testing software)
Your Experience ✨
🧠 YOUR EXPERIENCE (Requirements)
- 2+ years of experience running Meta Ads
- Bonus if you’ve ran Google/YouTube or other platform’s ads in addition to Meta
- Expert level understanding of tracking,
- You’ve run profitable campaigns at a minimum of $500/day
- You’ve built retargeting strategies using pixel/video/behavior-based audiences
- Strong grasp of direct response fundamentals (you care about leads, conversions and ROAS, not vanity bullshit such as likes)
- Bonus: You’ve worked on SaaS, info, or high-ticket funnels – Book a call
- Bonus: You know how to collaborate with creative teams and iterate quick
Who You Are (Personality Type) 🦁
At Vidalytics, our hiring process includes a video intro, a skill assessment, and a couple of chats with the team—simple steps to see if we’re a great match.
- High-performance company culture – Be part of a team that values meritocracy, accountability, and respect.
- No office politics – We keep it real and get things done without drama.
- Learning and growth opportunities – You’ll gain real-world marketing experience and have the chance to level up your skills.
- Generous PTO – Rest and recharge with 20 days of paid time off.
- Professional development – We’ll pay for classes, conferences, and training to help you grow.
- Work-life balance – We respect that you’re a person, not just an employee, and we treat everyone with kindness.
What You’ll Love About Us (Benefits and Perks) 😉
High performance company culture
You won't be a cog in a machine. Rather you'll be a key member of a high performance team that is getting sh*t done. This is a place to grow and realize your potential, no matter what level you're at in your career.
No office politics
We're small and flat. There is no bullsh*t of trying to dance around sensitive topics. Divert resources from other division's projects. We're direct, we're honest, we're here to accomplish big audacious goals.
We value your ideas
At Vidalytics, our door is always open. Need help? Let's talk! Have a vision for the future of the company? We want to hear it!
Professional development
Want to continue your education? Vidalytics pays for classes, conferences, and more.
You're more than an employee, you're a person
Every co-worker you'll meet is committed to treating you with respect and kindness. You won't hear stuff like, "It's just business."
Entrepreneurial to our core
Not only are we a startup, but we need intrapreneurs that will help us scale, and we're looking to start other sister corps in time to form a portfolio of companies, which you could be a co-founder of.
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